Bika Abdulkareem1 & Rahim Ajao Ganiyu2
1 & 2 Department of Business Administration, Faculty of Management Sciences, University of Lagos, Lagos, Nigeria
Correspondence Email Address: [email protected]
Abstract
The transition of the Nigerian broadcasting industry from analogue to digital transmission has exposed a number of teething problems confronting the effectiveness of the sector. Therefore, the study investigated strategic agility and organisational effectiveness in the Nigerian broadcasting industry. A cross-sectional survey research design was adopted to elicit responses and a structured questionnaire was used for data gathering from 267 participants who are employees of three broadcasting firms in Nigeria, namely Channels Television, African Independent Television (AIT) and Television Continental (TVC). The study used stratified sampling technique. Data gathered were analyzed using Pearson’s correlation and regression analysis. Findings revealed that the three dimensions of strategic agility, namely: strategic sensitivity, resource fluidity, and leadership unity are statistically related to organizational effectiveness. In addition, strategic agility influences organisational effectiveness of firms in the broadcasting industry. The study concludes that strategic agility does influence organisational effectiveness and represent competences for enhancing the effectiveness of the broadcasting operators. The study recommends that broadcasting operators should continuously scan their operating environment, so as to develop a better understanding of the nature and dynamics of the prevailing business environment.
Keywords: broadcasting industry, leadership unity, organisational effectiveness, resource fluidity, strategic agility, strategic sensitivity.