ISAH, Shehu1 , YUNUSA Hauwa2 ,SALIHU Zuwaira Aduwa3
Department of Business Administration
Faculty of Administration Nasarawa State University Keffi.
Corresponding Email: [email protected]
Abstract
The manufacturing sector in Nigeria just as that of every other nation is supposed to be a driver of economic growth, employment generation and very importantly, an earner of foreign exchange for the economy. This study examined the effect of corporate entrepreneurship on the performance of manufacturing firms in North Central Nigeria. The population of this study comprises of 113 register manufacturing firms, the study employed the use of census survey and the data was collected using a well structure questionnaire. Partial Least Square Structural Equation Model (PLS-SEM) was utilized to evaluate the hypotheses that was put forth. The study found that innovativeness has positive and insignificant effect on performance of manufacturing firm in North Central Nigeria. Also it was revealed that that strategic renewal has positive and significant effect on performance of manufacturing firms in North central Nigeria. Based on the finding the study conclude that, although fostering innovation may hold potential for enhancing performance, the current impact is not strong enough to be reliably observed. This finding highlights a complex relationship where innovativeness may be beneficial, yet other factors could be overshadowing its effectiveness in driving measurable improvements. It is also concluded firms that prioritize strategic renewal are likely to experience substantial improvements in their overall performance, positioning themselves better to meet market demands and navigate industry challenges. Based on the fore going it is recommended that manufacturing firms should consider fostering a culture of innovation that encourages experimentation and flexibility through creating an environment where new ideas can flourish and be tested, manufacturing firms may unlock the full potential of their innovative capabilities, ultimately leading to improved performance in the long run.
Key words: Innovativeness, Strategic Renewal, Performance, Manufacturing Firms