Yusuf Abdulhakeem1 Bashir B Musa2 Abdulrahaman Abdulrazaq Morenikeji (Ph.D)3
1Federal University Dutsin-Ma, Katsina State-Nigeria
2Ibrahim Badamasi Babangida University, Lapai, Niger State-Nigeria
3Federal University Dutsin-Ma, Katsina State-Nigeria
Abstract
The study examined the role of strategic management on the performance of SMEs in Kano State. Utilizing a quantitative research design, data were collected from 240 SMEs registered with the Kano State Chamber of Commerce, Industry, Mines, and Agriculture (KACCIMA) and analyzed using multiple regression analysis and descriptive statistics. The results indicate a significant positive relationship between strategic goal alignment and SME performance, suggesting that clear strategic objectives enhance business outcomes. Additionally, fostering a culture of innovation was found to significantly improve SME performance, underscoring the importance of creativity within these enterprises. Stakeholder’s engagement also emerged as a critical factor, with active involvement of customers, employees, suppliers, and the community positively influencing performance. The study recommends that SME managers and owners in Kano State should: enhance strategic alignment by establishing and adhering to clear goals; promote innovation through creative thinking; and strengthen stakeholder relationships to gain valuable insights. This multifaceted strategic approach is essential for the sustained success of SMEs in the region.
Keywords: Strategic Goals; Innovation; Stakeholder Engagement; SME’s Performance