{"id":390,"date":"2025-05-15T21:10:15","date_gmt":"2025-05-15T21:10:15","guid":{"rendered":"https:\/\/ijeti.uniben.edu\/?p=390"},"modified":"2025-05-15T21:10:17","modified_gmt":"2025-05-15T21:10:17","slug":"linking-strategic-agility-to-organisational-effectiveness-in-the-nigerian-broadcasting-industry-in-a-digital-era","status":"publish","type":"post","link":"https:\/\/ijeti.uniben.edu\/index.php\/2025\/05\/15\/linking-strategic-agility-to-organisational-effectiveness-in-the-nigerian-broadcasting-industry-in-a-digital-era\/","title":{"rendered":"Linking Strategic Agility to Organisational Effectiveness in the Nigerian Broadcasting Industry in a Digital Era"},"content":{"rendered":"\n

Bika<\/strong> <\/strong>Abdulkareem<\/strong>1<\/sup> &<\/strong> <\/strong>Rahim<\/strong> <\/strong>Ajao<\/strong> <\/strong>Ganiyu<\/strong>2<\/sup><\/p>\n\n\n\n

1 & 2 Department of Business Administration, Faculty of Management Sciences, University of Lagos, Lagos, Nigeria<\/p>\n\n\n\n

Correspondence Email Address: Bkareem@gmail.com<\/a><\/p>\n\n\n\n

Abstract<\/strong><\/strong><\/h3>\n\n\n\n

The transition of the Nigerian broadcasting industry from analogue to digital transmission has exposed a number of teething problems confronting the effectiveness of the<\/em> <\/em>sector. Therefore, the study investigated strategic agility and organisational effectiveness in the Nigerian broadcasting industry. A cross-sectional survey research design was adopted to elicit responses and a structured questionnaire was used for data gathering from 267 participants who are employees of three broadcasting firms in Nigeria, namely Channels Television, African Independent Television<\/em> <\/em>(AIT)<\/em> <\/em>and<\/em> <\/em>Television<\/em> <\/em>Continental<\/em> <\/em>(TVC).<\/em> <\/em>The<\/em> <\/em>study<\/em> <\/em>used<\/em> <\/em>stratified<\/em> <\/em>sampling<\/em> <\/em>technique. Data gathered were analyzed using Pearson\u2019s correlation and regression analysis. Findings revealed that the three dimensions of strategic agility, namely: strategic sensitivity, resource fluidity, and leadership unity are statistically related to organizational effectiveness. In addition, strategic<\/em> <\/em>agility<\/em> <\/em>influences<\/em> <\/em>organisational<\/em> <\/em>effectiveness<\/em> <\/em>of<\/em> <\/em>firms<\/em> <\/em>in<\/em> <\/em>the<\/em> <\/em>broadcasting<\/em> <\/em>industry.<\/em> <\/em>The study concludes that strategic agility does influence organisational effectiveness and represent competences for enhancing the effectiveness of the broadcasting operators. The study recommends that broadcasting operators should continuously scan their operating environment, so as to develop a better understanding of the nature and dynamics of the prevailing business <\/em>environment.<\/em><\/em><\/p>\n\n\n\n

Keywords: <\/strong>broadcasting industry, leadership unity, organisational effectiveness, resource fluidity, strategic agility, strategic sensitivity.<\/p>\n\n\n\n

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Click to Download Article<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bika Abdulkareem1 & Rahim Ajao Ganiyu2 1 & 2 Department of Business Administration, Faculty of Management Sciences, University of Lagos, Lagos, Nigeria Correspondence Email Address: Bkareem@gmail.com Abstract The transition of the Nigerian broadcasting industry from analogue to digital transmission has exposed a number of teething problems confronting the effectiveness of the sector. Therefore, the study investigated strategic agility and organisational effectiveness in the Nigerian broadcasting industry. A cross-sectional survey research design was adopted to elicit responses […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","hentry","category-volume-2-issue-1-february-2025"],"_links":{"self":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":1,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/390\/revisions\/391"}],"wp:attachment":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}