{"id":170,"date":"2024-08-23T21:27:26","date_gmt":"2024-08-23T21:27:26","guid":{"rendered":"https:\/\/ijeti.uniben.edu\/?p=170"},"modified":"2024-08-23T21:27:27","modified_gmt":"2024-08-23T21:27:27","slug":"comparative-marketing-and-consumer-behavior-similarities-and-dissimilarities-of-marketing-strategies-among-businesses-in-ghana-south-africa-and-nigeria","status":"publish","type":"post","link":"https:\/\/ijeti.uniben.edu\/index.php\/2024\/08\/23\/comparative-marketing-and-consumer-behavior-similarities-and-dissimilarities-of-marketing-strategies-among-businesses-in-ghana-south-africa-and-nigeria\/","title":{"rendered":"COMPARATIVE MARKETING AND CONSUMER BEHAVIOR: SIMILARITIES AND DISSIMILARITIES OF MARKETING STRATEGIES AMONG BUSINESSES IN GHANA, SOUTH-AFRICA AND NIGERIA."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Gabriel, Justin Mgbechi Odinioha<\/strong><strong><sup>1<\/sup><\/strong><strong>&nbsp;Stella Michael Ofori <\/strong><strong><sup>2<\/sup><\/strong><strong>&nbsp;Gabriel, Linda Otonye<\/strong><strong><sup>3<\/sup><\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>1&amp;2<\/sup>Department of Business Administration, Rivers State University, Port Harcourt<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>3<\/sup>Department of Marketing, Faculty of Administration and Management, Rivers State University<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Port Harcourt Email: <a href=\"mailto:linbriel@gmail.com\"><u>linbriel@gmail.com<\/u><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The paper explored the similarities and dissimilarities in marketing strategies among businesses in Ghana, South Africa, and Nigeria, focusing on comparative marketing and consumer behavior. The study examined how cultural, economic, and social factors influence marketing practices in these countries, highlighting both commonalities and unique approaches adopted by businesses. By analyzing case studies and <\/em><em>extant literature<\/em><em>, the research identifies key trends and challenges faced by marketers in each country, offering insights into effective strategies for navigating diverse consumer landscapes. The findings underscore the importance of contextualizing marketing efforts within local environments while leveraging global best practices to achieve sustainable competitive advantage in these dynamic markets.<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords:<\/strong>&nbsp;Comparative marketing, Consumer Behavior, Marketing Strategy, Ghana, Nigeria&nbsp;and South-Africa<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ijeti.uniben.edu\/wp-content\/uploads\/2024\/08\/INTERNATIONAL-JOURNAL-OF-ENTREPRENEURSHIP-IJETI-VOL.1-NO.1-JUNE-2024_060227-168-182.pdf\">Download Article<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gabriel, Justin Mgbechi Odinioha1&nbsp;Stella Michael Ofori 2&nbsp;Gabriel, Linda Otonye3 1&amp;2Department of Business Administration, Rivers State University, Port Harcourt 3Department of Marketing, Faculty of Administration and Management, Rivers State University Port Harcourt Email: linbriel@gmail.com Abstract The paper explored the similarities and dissimilarities in marketing strategies among businesses in Ghana, South Africa, and Nigeria, focusing on comparative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-170","post","type-post","status-publish","format-standard","hentry","category-vol-1-issue-1-june-2024"],"_links":{"self":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":1,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"predecessor-version":[{"id":171,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/170\/revisions\/171"}],"wp:attachment":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}