{"id":137,"date":"2024-08-23T19:32:24","date_gmt":"2024-08-23T19:32:24","guid":{"rendered":"https:\/\/ijeti.uniben.edu\/?p=137"},"modified":"2024-08-23T19:32:25","modified_gmt":"2024-08-23T19:32:25","slug":"role-of-demographic-characteristics-on-strategic-orientation-and-business-performance-of-small-and-medium-scale-enterprises-smes-in-south-west-nigeria","status":"publish","type":"post","link":"https:\/\/ijeti.uniben.edu\/index.php\/2024\/08\/23\/role-of-demographic-characteristics-on-strategic-orientation-and-business-performance-of-small-and-medium-scale-enterprises-smes-in-south-west-nigeria\/","title":{"rendered":"ROLE OF DEMOGRAPHIC CHARACTERISTICS ON STRATEGIC ORIENTATION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN SOUTH WEST NIGERIA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dr Abimbola A. Adegbuyi<\/strong><strong><sup><strong><sup>1<\/sup><\/strong><\/sup><\/strong><strong>&nbsp;Dr Shaista Noor<\/strong><strong><sup><strong><sup>2<\/sup><\/strong><\/sup><\/strong><strong>&nbsp;Prof. Adegbuyi, Omotayo Adeniyi (Ph.D)<\/strong><strong><sup><strong><sup>3<\/sup><\/strong><\/sup><\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>1&amp;2<\/sup>Teesside University International Business School, United Kingdom<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>3<\/sup>Visiting Professor, Faculty of Business and Management, Victorial University, Kampala, Uganda. Email: info!vu.ac.ug<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The study examined the mediating impact of demographic factors on the relationship between strategic orientation and business performance that could lead to success in small and medium-sized firms (SMEs) in South-West Nigeria. A stratified and purposive selection strategy was used to pick 400 respondents from SMEs in the region. Smart PLS 3.0 was used to analyse 381 completed questionnaires, resulting in a 95.25% response rate. <\/em><em>The results showed that age and gender had no significant impact on SME performance, however experience does, with a value of 0.796. The study&#8217;s findings also show that dimensions of strategic orientation\u2014such as cultural orientation, market orientation, learning orientation, entrepreneurial orientation, and technological orientation\u2014have a significant correlation with SME business performance indicators such as effectiveness, sales turnover, and operational efficiency in South-West Nigeria. As a result, the study suggests, among other things, that the current study be strengthened further to improve the performance of Nigerian SMEs. The owner&#8217;s experience is regarded as critical for the effectiveness and sustainability of SMEs, with a minimum of five years of company experience recommended.<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords: <\/strong><em>age; experience; gender; performance; SMEs<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ijeti.uniben.edu\/wp-content\/uploads\/2024\/08\/INTERNATIONAL-JOURNAL-OF-ENTREPRENEURSHIP-IJETI-VOL.1-NO.1-JUNE-2024_060227-17-34.pdf\">Download Article<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dr Abimbola A. Adegbuyi1&nbsp;Dr Shaista Noor2&nbsp;Prof. Adegbuyi, Omotayo Adeniyi (Ph.D)3 1&amp;2Teesside University International Business School, United Kingdom 3Visiting Professor, Faculty of Business and Management, Victorial University, Kampala, Uganda. Email: info!vu.ac.ug Abstract The study examined the mediating impact of demographic factors on the relationship between strategic orientation and business performance that could lead to success in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-vol-1-issue-1-june-2024"],"_links":{"self":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":1,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ijeti.uniben.edu\/index.php\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}