ROLE OF SUBJECTIVE NORMS ON ENTREPRENEURIAL INTENTIONS AMONG UNDERGRADUATE STUDENTS IN THE UNIVERSITY OF BENIN

Ebube Godwin, CHRISTIAN¹ Obose Angela ORIAZOWANLAN (Ph.D)²

²Department of Entrepreneurship, Faculty of Management Sciences, University of Benin, Benin-City, Edo State, Nigeria

Abstract

The study examined subjective norms and entrepreneurial intentions among undergraduate students in the University of Benin. Specifically, the study determined how family background orientation, peer group influence and religious inclinations including school training experiences could influence the students’ entrepreneurial intentions.The study adopted the survey research design approach. The population of the study comprised all the undergraduate students of the University of Benin and with a sample size of 285 students. Data collected with the use of structured questionnaire was descriptively analyzed using mean and standard deviation. The t-test was used to test the null hypotheses at 5% level of significance using the SPSS to determine whether a significant difference exists among students entrepreneurial intentions. The study found that male and female students share the same opinion on how family background, peer group and school training experiences would influence their entrepreneurial intentions. The study recommends among others that programmes which could increase students’ awareness and reorientation about the need to embrace entrepreneurship development in order to be self-reliant and contribute their quotas to the much needed economic growth is imperative.

Keywords: Students’ Entrepreneurial motive, Subjective Norms, University of Benin.  .